Brand + Art Direction
Pretzels With a Twist
US based quick service restaurant Knots serve up an ingeniously delicious twist on the traditional pretzel concept. I worked with them onsite in Miami to create interior store concepts, design brand materials and photograph their pretzels in action, fresh out of the kitchen. Whilst stuffing my face. Of course.
The Knots brand story was told in many ways throughout the brand materials. One of which were the staff t-shirts.